{"title":"White Colour Designs","description":"","products":[{"product_id":"breathe-pregnancy-pillow-white-luxe","title":"Breathe Pregnancy Pillow","description":"\u003cp\u003eHere at Purflo we have reinvented the traditional pregnancy pillow with this revolutionary new design. Our Breathe Pregnancy Pillow combines ergonomic shaping and luxurious breathable materials.\u003c\/p\u003e\n\u003cp\u003eCreated using in depth consumer research, the Breathe Pillow features our signature 3D spacer mesh and silky soft interlock jersey cotton providing the ultimate comfortable maternity pillow. Super versatile this design can be used as a back support, feeding cushion and as a baby support cushion for tummy time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eErgonomic design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Breathe Pregnancy Pillow features an ergonomic shape, designed to provide complete support and comfort for a more restful night’s sleep during pregnancy. The 3D spacer mesh provides full breathability around the bump area and has ultra soft jersey cotton interlock throughout.\u003c\/p\u003e\n\u003cp\u003eWhen used as a back support cushion during pregnancy or after birth, the ergonomic design follows the natural contours of a Mums back.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuper supportive\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur Pregnancy Pillow is the next step up from a traditional pregnancy pillow. Rather than a traditional sausage-shaped construction, ours features a central 3D spacer mesh panel that follows the natural shape of an expectant Mum. The top and bottom of the pillow are curved to support the head, hips, knees and ankles in all the right places.\u003c\/p\u003e\n\u003cp\u003eIf used regularly from the start of the second trimester, pregnancy pillows can encourage baby to naturally get into the optimum position for birth.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/8124\/0910\/files\/luxe-pillow-2_2.webp?v=1773741372\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor Mum and baby\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Breathe Pregnancy Pillow can also be used beyond pregnancy to provide support during the feeding process. Added support during feeding can be particularly beneficial to C-Section Mums and can take painful pressure of their stomachs and backs.\u003c\/p\u003e\n\u003cp\u003eThe contoured shape of the Breathe Pregnancy Pillow makes an excellent back support cushion beyond the maternity stage and feeding baby. Our pillow can also be used to help support baby during tummy time, helping baby develop strong neck and shoulder muscles and promote motor skills.\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/8124\/0910\/files\/luxe-pillow-3_2.webp?v=1773741402\" alt=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eSpecification\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e43cm x 116cm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterials\u003cbr\u003eCover:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMesh – 100\u0026amp; Polyester, Cover – 100% Cotton\u003cbr\u003e\u003cstrong\u003eInner:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e100% Polyester\u003c\/p\u003e\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCover:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eCan be removed and machine washed at 40 degrees on a gentle wash and tumble dried on low heat. Do not bleach, iron or dry clean.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInner:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eCan be washed on 30 degree gentle wash and tumble dried on a low heat. Reshape whilst damp. Do not bleach, iron or dry clean.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Purflo UK","offers":[{"title":"Default Title","offer_id":59193835880782,"sku":"PPP\/LUXEWT","price":54.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/8124\/0910\/files\/BreathePregnancyPillowLuxeWhite.png?v=1780477843"},{"product_id":"sleep-tight-baby-bed-soft-white","title":"Sleep Tight Baby Bed","description":"\u003cul\u003e\n\u003cli\u003eThe very first baby bed of its kind to be safe for independent, overnight sleep.\u003c\/li\u003e\n\u003cli\u003eTested to all relevant British Safety Standards and passed or exceeded them, giving you peace of mind we take safety seriously.\u003c\/li\u003e\n\u003cli\u003eFully breathable mesh base and sides allowing air to safely circulate, so baby can breathe easily and stay at a safe temperature all night.\u003c\/li\u003e\n\u003cli\u003eEasy cleaning – machine washable cover (40°), wipe clean mattress base, portable, and comes with a handy travel bag.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Sleep Tight Baby Bed has a fully breathable mesh base and sides that allow air to safely circulate allowing your little one to breathe easily all night. We know that overheating is a real worry for parents, we made sure that allowing air to circulate around your little snoozer to help them regulate their temperature was top of our priority list when we designed The Sleep Tight Bed.\u003c\/p\u003e\n\u003cdiv class=\"g-cols wpb_row  type_default valign_top vc_inner\"\u003e\n\u003cdiv class=\"vc_col-sm-4 wpb_column vc_column_container\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vc_col-sm-4 wpb_column vc_column_container\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"wpb_text_column\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003eThe sides of the Baby Bed have a little bit of squidge but are mostly firm, made from materials that are proven to not flatten, night after night. Traditionally, nests have been designed with cushioned sides, that can cause suffocation, that’s why we’ve included structured sides as your little one won’t be able to cover their face or head fully with this product, so you can sleep easily knowing your baby is safe.\u003c\/p\u003e\n\u003cp\u003eThe Sleep Tight Baby Bed is made with the sustainably sourced fibre, Dupont™ Sorona®. Sorona is Oeko-Tex® 100 Class 1 Certified and is made from 37% plant based ingredients making it kinder to the environment and softer on skin. We found a glue that is non-toxic, safe for babies and the environment and that withstands daily use, is totally safe and awesome for the environment. If you take off the covers of your Sleep Tight Bed you might see a little of this glue in the inner construction – as it doesn’t contain bleach and harmful chemicals it is a natural sand colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eFor safety information please see Safety, Specifications and FAQ’s tabs.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Purflo UK","offers":[{"title":"Default Title","offer_id":59220829503822,"sku":"PBB\/WT","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/8124\/0910\/files\/SleepTightBabyBed-SoftWhite.png?v=1779975774"},{"product_id":"swaddle-to-sleep-bag-2-5-tog-0-4m-all-seasons-12","title":"Swaddle to Sleep Bag 2.5 Tog - 0-4M All Seasons","description":"\u003cdiv style=\"text-align: start;\"\u003e\n\u003cp\u003eThe innovative Swaddle to Sleep Bag has been developed to offer parents a safer, healthier bedding solution for newborn babies. It features unique breathable panels and the option to swaddle arms in or out. The Purflo Swaddle to Sleep Bag grows with new babies with an extended length that is certified hip healthy by the International Hip Dysplasia Institute.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA swaddle bag that grows with baby. Swaddle arms in for newborn and out as baby grows up to 4 months\u003c\/li\u003e\n\u003cli\u003eHip healthy extendable length with travel friendly design\u003c\/li\u003e\n\u003cli\u003eBreathable panels on torso and back of neck to aid ventilation and prevent overheating\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eKey features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Purflo Swaddle to Sleep Bag is a safe alternative to using blankets and loose bedding at sleep time and helps keep little ones at a safe temperature all year round.\u003c\/p\u003e\n\u003cp\u003eSwaddling can make babies feel safe and secure. Our versatile design gives you the option to swaddle baby or let baby’s arms out making it a standard sleep bag. We’ve used poppers because they are the safest fastenings to use on baby clothing, eliminating the risk of choking.\u003c\/p\u003e\n\u003cp\u003eThe 2.5 tog is perfect for all season use, allowing you to tailor the garments underneath to suit the temperature. The All Seasons Swaddle to Sleep Bag features the addition of Dupont™ Sorona® that is made from 37% plant based ingredients and is Oeko-Tex® 100 Class 1 Certified.\u003c\/p\u003e\n\u003ch4\u003eWHAT TO WEAR GUIDE\u003c\/h4\u003e\n\u003cp\u003eIt is important to make sure babies stay at a comfortable temperature – not too hot or too cold. Being too hot increases the risk of SIDS. A safe room temperature is between 16-20 °C when using a well-fitting baby sleep bag. Every baby is different and our recommendations on what to wear is intended as a guide. Babies need to be checked regularly to make sure they aren’t getting too hot. The best way to check a baby’s temperature is to feel their tummy or back of their neck, if they are hot or sweaty, remove one or more layers. Hands and feet will usually feel cooler and this is normal.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0926\/8124\/0910\/files\/what_to_wear_2.5_tog.webp?v=1780319456\" alt=\"\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Purflo UK","offers":[{"title":"Default Title","offer_id":59277779206478,"sku":"PSW25\/0-4\/WT","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/8124\/0910\/files\/2.5SoftWhite-SwaddletoSleepBag.png?v=1779978764"}],"url":"https:\/\/purflo.com\/collections\/white-colour-designs.oembed","provider":"Purflo UK","version":"1.0","type":"link"}