Meet Our Safe Sleep Product Expert

Lisa has a wealth of baby product design experience and has been working in the baby product sector for over 20 years for some of the worlds leading brands from New York to Sydney. Lisa heads up design, development and brand at Purflo.

She is passionate about safe sleep and considered one of the UK’s industry leading designers and developers in this field. She has contributed to magazines, events and regularly writes for other brands blogs and safe sleep articles.

Lisa was the Design Director at the Gro Company in which time she worked closely with safe sleep organisations. She has also sat on both British and European Safety steering committees and is passionate about baby safety and sleep.

‘ I started my career as a textile designer and quickly moved into product. I wanted to create beautiful things that had functionality and real purpose. In the baby product market, safety is at the forefront of everything we do, but there’s an assumption safety is a given in all baby products  – sadly, it isn’t.  Most products, thankfully, have a safety standard or a code of practice to follow. With some newer products, this isn’t the case. In this scenario, you have to ensure that you have considered every eventuality and every possible risk to the baby and to siblings before launch’.

At Purflo we risk assess our products and check them rigorously against general product safety.  We then have them independently assessed and tested. We are constantly working on new ideas, making life easier and creating safe sleep environments for babies that parents can trust.