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The Purflo Story

The Purflo Story

Purflo launched its first product in 1996 and is the UK’s original baby safe sleep brand.

Purflo was started by concerned new parents who wanted to create cleaner, safer and healthier sleeping environments for babies.

The first Purflo product to be created was the breathable mattress, which is still the only foam free, fully breathable and fully washable mattress on the market today. As part of the original research and development, the mattress underwent extensive clinical laboratory research studies. Professor Peter Fleming CBE – professor of Infant Health and Development Physiology directed these studies at Bristol University. Professor Fleming is also an acknowledged world leader in Sudden Infant Death.

Today, Purflo is still driven by its founding principles of safe sleep. The brands entire range is designed by safe sleep baby product experts. Purflo always goes the extra mile by ensuring its products are made from using hypoallergenic materials, safe sleep guidelines and extensive consumer research.

At Purflo we believe baby sleep should be safe and sound and that’s why we only develop carefully selected products that parents can trust.

Reasons to love Purflo

Trust – as the UK’s original safe sleep baby brand

Breathable – our products feature our unique breathable panel design

Healthy – we use hypo allergenic and anti-bacterial materials to create a clean and healthy sleeping environment

Safe – we remain current and vigilant on all safety standards and safe sleep advice

Longer lasting – we make products to last the duration of your babys first few months

Protective – Our whole range included carefully designed added features for extra comfort and safety

Expertise – Behind our innovations we have a team of award winning designers and technicians who are parents too

Have questions ? Get in touch

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