20% off summer sale 20% off summer sale Privacy Policy - Purflo

Weybury Hildreth Ltd (WHL Europe) is the home of the Purflo brand and the owner of this website. Company number 03501753, VAT number GB713098445

We want to let you know the storage and use of your data by WHL Europe (owner of this website). Your data is used in 2 ways:

  1. Operationally – to service the payment and delivery of your orders
  2. Marketing – email marketing to you, provided you have given us permission to do this

Personal information

We respect your personal information and endeavor at all times to comply with the General Data Protection Regulation (GDPR). All data and personal information that we receive from you are held, either stored manually or electronically.

How do we collect your information?

There are a few ways, either from when you have ordered directly from our website or when you have registered for a service offered by Purflo. Additionally, as a use of our website/social media channels, we may collect non-personal data about your usage such as pages visited, times of visits and specific website traffic information such as website traffic data e.g. details of networks, length of sessions etc.

What information do we collect?

From placing an order with us, we would normally collect your name, address, email, sometimes a contact number and when you browse our store we would automatically receive your computers IP address – which helps understand your browser and operating system.

Personal data we receive from other sources:

We do not sell or rent your personal information to third parties for marketing purposes.

If you follow us or interact with us on any of our pages on third party social media platforms, such as Instagram, Facebook, Twitter, Pinterest and YouTube etc. We may collect information about you which could include personal data. For example, when you “Like” a post or “Follow” us. Those social media sites will also have their own privacy policies explaining how they use and share your personal data. Always review those privacy policies before you use those social media sites.

Third-party service providers such as payment gateways and other payment transaction processors, have their own privacy policies and we would encourage you to read these so you understand how your personal information is handled.

How do we use your data?

All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with our obligations and safeguard your rights under the GDPR at all times.

We may use your data for the following purposes:

  • Process any order or enquiry by you
  • Provide you with Pink Lining Newsletters alerting you to new products, promotions and competitions (provided you have opted in – see below notes*)
  • Market Research purposes/Customer surveys, so that we can improve your shopping and website experience or understand popularity of product ranges, styles prints etc
  • For statistical purposes to establish the popularity of product ranges to ensure ongoing availability of popular products.

How about Cookies?

Cookies are small text files which are sent by us to your computer or other device (e.g. mobile phone, tablet) which we can access when you visit our site in future. Cookies enable us to track your current online experience, save your order and gather valuable anonymous marketing information on website use which allows us to constantly improve our service to you. Cookies cannot harm your computer and do not contain any personal or private information such as your name, address or payment information.

Users are able to set their devices to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. Enabling this last option means that online ordering is not possible and that users may not be able to take full advantage of the site. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.

How do I ‘opt in’ or ‘opt out’?

When you place an order, your details will be collected and used for that specific reason only. If we ask for personal details for another reason such as to receive a Branded Newsletter, you will need to give your consent to receive it. Alternatively, if you wish to ‘opt out’, then there will be an ‘unsubscribe’ button available on all communication or alternatively contact our offices via: customercare@purflo.com

Klarna Payments

In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.