Business As Usual Newborn and Baby Essentials | Shop By Stage | Purflo
Shop by Stage

Shop by Stage

We understand that the needs of babies and parents change as baby grows. Our products have been designed to last that little bit longer and are tailored to their own development and routines. Purflo’s sleep experts have designed and selected the only products you need for each stage of baby’s development, so you can focus on what’s important – getting some well earned sleep! 

Shop by Stage

Shop by Stage

We understand that the needs of babies and parents change as baby grows. Our products have been designed to last that little bit longer and are tailored to their own development and routines. Purflo’s sleep experts have designed and selected the only products you need for each stage of baby’s development, so you can focus on what’s important – getting some well earned sleep! 

Newborn and Baby Essentials

Babies love to sleep (usually not when parents do) and every hour they sleep they develop and grow. A new-born baby will sleep around 8 hours a day and 8 hours at night but because they only have teeny tummies, they will usually wake up every few hours. 

 APurflo, we don’t promise to make babies sleep through the night from birth, but we do create products to help them sleep cosier, longer and safer. Babies need help forming sleep and wake patterns and our range of products helps them along the way.  

Getting Set For Your Babies Journey

At birth, babies feel comforted by touch and close cuddling. Our range of new-born productmimic those sensations. Our brand new innovative Sleep Tight Baby Bed is designed as a safe place for babies to sleep, rest and play. It is also the first of its kind to be certified for safe use overnight. The bed keeps baby snuggled safely with sides made of a specially developed eco-friendly material which benefits from a solid structure but being soft to touch. Best of all, the Sleep Tight Baby Bed can be used in their own cot up until 8 months of age. 

A Brand You Can Trust

The UK’s bestselling Purflo baby nest is the perfect portable place for naps and rest with supervision. Lightweight and foldablethe nest can be used home or away and provides a cosy space for baby. 

Swaddling can help recreate the feeling of being inside the womb and Purflos brand new Swaddle to Sleep Bag is a newborn essential. Designed so that baby can be swaddled arms in or as a regular mini sleep bag with arms out. The product is designed to prevent the startle reflex which will wake a sleeping baby until they are around 3 months old. Its certified Hip Healthy by the IHDI too. 

For a safer alternative to co-sleeping, Purflo’s award winning bedside crib and bassinet keep baby close and safe when sleeping side by side. Both offer a two-way view with breathable panels to aid with circulation. The mattresses use a 3D mesh with hypoallergenic filling for the most sensitive new-born skin. The bedside crib has a drop downside, adjustable height and attaches to an adult bed. The bassinet has a vibration function and is extra lightweight so can be used around the house as a stand-alone crib. 

From Birth to 9 Months

As babies grow and transition into their own bed, Purflo offer a range of breathable solutions. This range includes the very first breathable and patented cot mattress developed with Professor Peter Fleming CBE – professor of Infant Health and Development Physiology at Bristol University in 1997. Purflos sleep bags and bumpers recreate the familiar feeling of breathable crib in their own cot. 

From birth to toddler, Purflo have every sleep of the way covered with our award-winning range of breathable products. 

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