OUR HERITAGE
The Original Safe Sleep Brand
Since 1996, Purflo has been at the forefront of safer baby sleep. Founded by parents who wanted better for their babies, our journey began with a mission to create cleaner, safer, and healthier sleep environments.
Our Beginning
Founded by parents, Purflo began with a clear purpose: to create safer, healthier sleep environments for babies.
Sleep Meets Science
The original breathable mattress-foam-free, fully washable, and developed alongside leading infant health experts - set a new standard.
Our Approach
Every product is shaped by safe sleep principles, refined through research, and designed with care for both baby and environment.
OUR PROMISE
Designed for Safer Sleep
Quietly considered. Carefully made. Every detail exists to support your baby’s comfort - and your peace of mind.
Reasons to love Purflo
The UK’s original safe sleep baby brand
Breathable
Our products feature our unique breathable panel design
Healthy
Anti-bacterial materials to create a clean and healthy sleeping environment
Safe
We remain current and vigilant on all safety standards and safe sleep advice
Longer lasting
We make products to last the duration of your baby's first few months
Protective
Our whole range includes carefully designed added features for extra comfort and safety
Expertise
Behind our innovations we have a team of award winning designers and technicians who are parents too!